Packaging is one of the major features that may make a product successful or total failure. Therefore, you can never afford to get the packaging wrong. Remember that packaging is not only based on the how attractive is your packet. Other factors determine the suitability of packaging designs. If you are not sure, you can seek the services of packaging designer to help you with a suitable package for your product. Remember that a simple mistake can kick you out of business.
While designing your packaging, consider how you will distribute your product. Regardless of how captivating your packaging is, you need to have a packaging that allows you to transport your product to your customers. Always choose a form that guarantees minimal or no damage at all. This will be determined by the nature of the product being packaged. At this point, you have t consider the material to use. Bulky and fragile products will require designs with specific design and strength. Know more about apex printing here!
Food and beverages will also attract a different material of packaging. While still on the material, you need to make sure that you are in line with the state laws. Some materials are not allowed because of various concerns like pollution. Foods and poisons act may also dictate the kind materials to be used for packaging of foods and drugs.
You also need to understand your target customers. A good packaging should appeal to the person the product is intended for. You need to address their concerns. When you are targeting the elderly, your packaging should have larger fonts. Affluent customers will identify with a packaging and material that displays a luxurious feeling. It is therefore important to do detailed research on your customer's feelings and concerns. Package design mock ups can be handy for finding the right packaging. Watch this video at https://www.youtube.com/watch?v=G2OhLub-yCA for more insights about packaging design.
Importantly, you need to create a packaging design that minds how your customers interact with the boxes and the packaging material. Do not use a box that gives the user a hard time getting the content. This may not create a good experience, and a frustrated customer may keep off the product in future. Be keen to consider the size of your packaging boxes. This is of great concern when your products come in various sizes. Creating boxes of different sizes may affect uniformity. One can, therefore, consider having two sizes of boxes that can accommodate the different sizes. This way you can be sure of maintaining uniformity. You can easily achieve this by using package mock-ups tools to simulate different sizes. Learn more about point of purchase mockup here!